How to Succeed Like Apple

Why does Apple dominate all aspects of the digital music market — hardware, software and content deals? For example, more than two-thirds of every media player sold in the world is an Apple product.

That’s amazing when you consider the company’s reputation as one that doesn’t listen to customers. Come to think of it, Google Search, Facebook and Twitter are all dominant products created without customer input.

Is ignoring customers Apple’s secret to success in consumer technology?

0 replies
  1. tomas
    tomas says:

    I don’t think so, my personal view. How about inconsiderate and “out-of-touch”. That’s a way of making your customers “think different” about you that should be avoided at all costs!!!


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