The company is celebrating with a contest: Whoever downloads the 10 billionth app could win a $10,000 iTunes gift card.
To say that Apple’s App Store has been a huge success would be an understatement. At the end of September 2009, 2 billion apps had been downloaded from the store. In January 2010 the number was 3 billion. The number has more than tripled approximately one year later, showing the strength of Apple’s app ecosystem, which now encompasses three major devices: the iPod touch, the iPhone and the iPad.