People weren’t just blogging, tweeting and Facebook “liking” today’s Royal Wedding. They were also frantically texting about it.
Texting traffic peaked, predictably, at the start of the April 29 wedding between Prince William and Kate Middleton, which began at 11 am British time. Toward the beginning of the multi-hour ceremony, daily texting/multimedia texting (SMS/MMS) traffic in the U.S. and U.K. combined registered a 600% increase, according to Sybase, an enterprise software and services company owned by software giant SAP. By the end of the ceremony, traffic had subsided to a little more than double the usual rate.
In the U.S. alone, texting/multimedia texting traffic shot up 31% at the beginning of the Royal Wedding — a figure Sybase described as “big numbers” since the time difference between the countries meant Americans needed to wake at dawn or earlier to watch the event. Read more