What Does It Take To Be a Social Strategist?

Looking to break into a social media career? Here’s pretty much everything you need to know about the job and the people who do it every day. Nearly 80% of corporations use social media, so there’s plenty of opportunity for aspiring strategists — especially as the other 20% get on board.

Step 1: Get a Twitter account — 100% of social media managers represented in the survey have one, and you Read more

NASA Releases Historical Sounds As Free iPhone Ringtones

NASA has just released a cool new collection of free sound files from its historical archives for use as ringtones. The set includes clips from historic Apollo and Mercury missions, the beeping of Sputnik, and audio from shuttle launches.

The full collection includes the following:

– Apollo 13′s John “Jack” Swigert commenting “Houston, we have a problem”
– Crackle of the historic last launch of the space shuttle, STS-135
– Segments from President John F. Kennedy’s historic moon speech
– Sound wave conversions of the light curve waves created by stars discovered by NASA’s Kepler mission and other sounds of planets and stars

Nasa has been collecting this sounds for decades, and has just now decided to release them to the public for quick and easy use. NASA has put up a websiteincluding both MP3 and iPhone native M4R formats, and has even included simple instructions for installing the ringtones on the iPhone.

The BlackBerry Bold 9900

The BlackBerry Bold 9900 comes as something of a shock. For years, BlackBerry has, in a sense, been catching up. Cameras, Internet browsing, HTML emails – all were included on RIM’s phones years after they’d become standard fare on other handsets.

But the Bold 9900 finally offers some cutting-edge tech, and in an attractive package to boot. Its 1.2GHz processor, high-spec touchscreen, brand new OS7 and HD video camera are all specs I never really expected a BlackBerry to have before the next millennium. The staple BlackBerry offerings of a fantastic keyboard and top-notch security will keep regular users interested. Read more

Toshiba’s New Laptop Is Thinner Than The MacBook Air!

Toshiba officially showcased their first ultraportable notebook last week, called the Portégé Z830. Toshiba claims it’s the thinnest notebook ever made, and ready to battle the MacBook Air head-on.

The Z830 is just 0.63 inches thin and weighs just 1.13kg pounds, barely trumping the MacBook Air with its new svelte design. The casing is built of magnesium alloy. The laptop will feature a Sandy Bridge processor, up to 6GB of memory, and a 128GB SSD. It also includes HDMI, VGA, and USB ports, though it does not support USB 3.0. Read more

BMW Developing Lasers for Cars

German luxury automaker BMW says it’s working on integrating lasers into their next generation of vehicles. While some might hope this would be for weaponry that can be used to vent their seething road rage, in fact the lasers are being developed for use as headlamps.

With LED headlamps and taillights already proliferating among upscale cars these days, BMW says the laser represents the next step in car light development. According to the automaker, laser lighting can produce a forward beam with an intensity a thousand times greater than conventional LEDs, but with half the energy consumption. These are attributes BMW hopes to leverage to devise a bevy of new lighting functions for tomorrow’s cars.

While science fiction has long depicted laser beams as being able to sever limbs and cause all manner of destruction, BMW’s press release on the subject stresses that, “the intensity of laser light poses no possible risks to humans, animals or wildlife when used in car lighting…because the light is not emitted directly, but is first converted into a form that is suitable for use in road traffic. The resulting light is very bright and white. It is also very pleasant to the eye and has a very low energy consumption.”

Unfortunately, we’ll have to wait and see what specific uses BMW has in the works for future laser-based headlamps.