Looking to break into a social media career? Here’s pretty much everything you need to know about the job and the people who do it every day. Nearly 80% of corporations use social media, so there’s plenty of opportunity for aspiring strategists — especially as the other 20% get on board.
Step 1: Get a Twitter account — 100% of social media managers represented in the survey have one, and you have to know the lay of the land if you’re going to innovate and build a brand on said land.
Step 2: Be ready to wear many hats. When it comes to social media, there’s a lot to tackle, including crafting actual posts, analyzing metrics, training and managing a team, spearheading campaigns, working with agencies and managing a budget.
Want to know if you’re cut out for it? In the infographic below, you’ll see the personality traits, education, career paths and responsibilities of today’s successful social media strategists. Statistics were pulled from LinkedIn data, as well as job listings for positions in the field, and a report by Jeremiah Owyang of Altimeter Group.