The Summer Olympics aren’t just a showcase for the world’s finest athletes. They’re also a forum for some of the best, most imaginative advertising. With more than 40 million people watching the opening ceremonies Friday night, the opportunity to make an Olympian impact was there. Here are my picks for the best spots so far.
Gold medal: Procter & Gamble, “Kids 2012″
Yeah, we’ve seen it before. But it was an idea worth reprising. Cute kids are an overused ploy but here they serve a real function, playing on two of the most poignant elements of the Games: the helpless anxiety of the parents up in the stands and the shocking youth of many of the athletes. Does that girl on the balance beam really look all that much younger than Gabby Douglas? Read more