Marketing At The London Olympics: Three Commercials That Deserve Medals

The Summer Olympics aren’t just a showcase for the world’s finest athletes. They’re also a forum for some of the best, most imaginative advertising. With more than 40 million people watching the opening ceremonies Friday night, the opportunity to make an Olympian impact was there. Here are my picks for the best spots so far.

Gold medal: Procter & Gamble, “Kids 2012″

Yeah, we’ve seen it before. But it was an idea worth reprising. Cute kids are an overused ploy but here they serve a real function, playing on two of the most poignant elements of the Games: the helpless anxiety of the parents up in the stands and the shocking youth of many of the athletes. Does that girl on the balance beam really look all that much younger than Gabby Douglas?  Read more

What to say, when to say it when it gets to ones creative skill…. do follow the lead.

 

By Simphiwe Mabuya

The first question you should ask yourself is who you are, do u know what runs through your head when you think you are sleeping…let me guess, no because you concentrate on sleeping more then resting your body and listening to your head talk to you..Yes that, even though one would call that madness, but let’s tell the truth you not mad you just creative in your own way believe it or not.

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The Best Time to Send Emails, Tweets and Text Ads

 

If it feels like you’re working more than you used to, take solace in the fact that you’re not alone. A new report found that 80% of Americans continue working after they’ve left the office, adding up to an extra 30 hours per month, or 365 hours per year.This information is particularly important for digital marketers. Extra time spent online each night means added opportunity for connecting with consumers. But this behavioral shift poses an interesting question: When is the best time to reach your target audience? Read more

Shameel Joosub – Vodacom’s New CEO

By Yaseen Theba

The Vodacom Group Board announced this month that Shameel Joosub will succeed Pieter Uys as Vodacom Group CEO. Uys decided at the end of March this year to step down following 20 years with the company, including four years as CEO. Joosub’s appointment will take effect from 1 September this year.

Pieter Uys said, “I have had a fantastic two decades with Vodacom and will cherish many happy memories. I’m hugely proud of our people: together, we have created a powerful and trusted brand at the center of our customers’ daily lives. It’s now time for change, and I will leave Vodacom confident that the business will prosper under Shameel’s leadership.” Read more

Nexus 7

By Yaseen Theba

Android tablets are nothing new. But Google’s hardware partners like Samsung, Toshiba, and HTC haven’t been able to come up with a true hit yet. So Google took things into its own hands with the Nexus 7, partnering closely with Asus to come up with what it hopes to be the best Android tablet experience possible.

I’ll start off by saying the Nexus 7 isn’t a substitute for the iPad. Instead, think of it as an answer to Amazon’s Kindle Fire, a tablet focused more on delivering the best content as opposed to the most useful and innovative apps.

The Nexus 7 integrates tightly with the Google Play Store, which has been updated with new movies, TV shows, and magazines for purchase. One of Google’s biggest weaknesses with Android has been its lack of quality content offerings. With the Nexus 7, that problem is gone. Despite all that great content, the Nexus 7 blunders when it comes to useful apps. Developers still haven’t subscribed to the concept of an Android tablet, so most apps in Google’s Play Store are designed for smaller smartphone screens. If useful, tablet-optimized apps matter to you, then the Nexus 7 is a bad choice. Read more

Ignoring online marketing is like opening a business but not telling anyone

Many businesses seem to think that simply launching a web page is all that is necessary to start attracting clients from the international online market. Essentially we have a vast marketplace with 29.7 billion vendors worldwide. Chances are pretty good that a percentage of them will be in the same market place as yourself.

Ignoring online marketing is like opening a business but not telling anyone. Makes sense? Read more