Add some fun to your campaign with product-response quizzes, and offer trivia games to your customers to give a fun boost to your mobile marketing. If you send a consumer marketing quiz to the cell phones of your customers, many will respond back to answer the quiz. Using quizzes can help you get feedback on your products while entertaining the customers.
For the most technologically savvy customers, include QR codes on all printed advertisements. This easily allows smartphone users to access your coupons and website. You should include the QR code on everything – catalogs, brochures, business cards and posters. If a potential customer is really interested in what you are selling, the QR code will give them the ability to learn more.
Think about creating an app for a phone. This will encourage customers to check in with your app regularly to look for promotions and specials. It will give recognition to your brand, and have positive affect on people who are on the go. The price of an app can vary considerably so consult a professional regarding the development process.
If you decide a mobile app would be something that may help, you have to make sure that your customers shall find it convenient and helpful. Customers won’t appreciate apps that do nothing but take up space on their phones, and are unlikely to reward you with their business.
In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. If the site doesn’t work with certain platforms, you are leaving those potential customers behind. Don’t leave money on the table over technical issues.You should get as much data as you can about your target audience with mobile marketing. This is a wonderful way to make sure that your messages are something your viewers want to see.
Include a promo code or a discount offer in the mobile marketing message that you send out. If a customer receives a message with a discount offer inside, they are more likely to come to your site to check out what it is that you are offering to them.
If you make it easy to share your mobile marketing, your clients probably will. Before you start your campaign, make sure that your ads are easy to forward. If you give people an incentive, they are even more likely to forward them.
Keep in mind that mobile users have a more difficult time navigating webpages. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
Make sure your mobile content is viewable on multiple mobile platforms. You have to take all different kinds of devices from random phones into account when developing your strategy. It is in your best interest to utilize scripts that are compatible with a variety of different platforms.
Every successful mobile campaign should have a home base. Your goal should always be to drive visitors to your home base or remain in contact with others who frequent your home base. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. You can see how well you do by how long you last, not always by your sales. When you design a new mobile campaign, make it suitable for long-term operation from the ground up.The key to mobile marketing is to keep your message short and to the point. They need to be able to understand and absorb your message in that brief period.If you want to your mobile marketing campaign to perform like a champ, only send them top-notch offers. Make sure your customers can trust you, do not go overboard with messages they will be annoyed.
Purchase dedicated short codes to ensure the authenticity of your company. You should spend around two thousand dollars for this, but it will be worth it. People will start to associate your short code with your brand. It is well worth to money for the legal issues it can protect you from. If the company that shares the code takes advantage of the system, then you can be held responsible too.
There are many things to consider when planing a mobile marketing strategy. Fortunately, the information that has been provided should serve as useful knowledge that you can use to be successful in mobile marketing.
By : Maynas Eric