5 Online Marketing Strategies for a Tight Budget

internet-marketingMarrketing departments, you’re also competing with social media and a multitude of other distractions for the attention of your prospects.

But that doesn’t mean your marketing efforts have to cost a ton of money or be overly dramatic in order to stand out from the crowd. Here are five creative and inexpensive ways to market your business in a digital world:

1. Get endorsed by a local celebrity.
Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

Who exactly are local celebrities? These are people your local paper is writing about — perhaps an “unsung hero” such as a teacher or a resident who’s doing something positive and newsworthy. Since they’re in your neighborhood, these people should be relatively easy to locate and contact by phone or e-mail. Let them know you’d like to send them a gift, namely your product or service.

The only catch: you’d like to follow up with them in a few days to get their honest feedback. Their responses can make for useful blog or marketing content. Read more

5 Online Marketing Strategies for a Tight Budget

internet-marketingMarrketing departments, you’re also competing with social media and a multitude of other distractions for the attention of your prospects.

But that doesn’t mean your marketing efforts have to cost a ton of money or be overly dramatic in order to stand out from the crowd. Here are five creative and inexpensive ways to market your business in a digital world:

1. Get endorsed by a local celebrity.
Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

Who exactly are local celebrities? These are people your local paper is writing about — perhaps an “unsung hero” such as a teacher or a resident who’s doing something positive and newsworthy. Since they’re in your neighborhood, these people should be relatively easy to locate and contact by phone or e-mail. Let them know you’d like to send them a gift, namely your product or service.

The only catch: you’d like to follow up with them in a few days to get their honest feedback. Their responses can make for useful blog or marketing content. Read more

Unauthorised FNB debit orders caused inconvenience – Absa

Absa says it is working with FNB to minimise impact to ABSA customers.

Author: Jeanette Clark|
19 March 2013 15:12

PRETORIA: ABSA has issued a statement to say that the debit order problems that inconvenienced its clients over the weekend were due to an unauthorised debit order instruction from FNB.

In the statement Arrie Rautenbach, head of retail markets for ABSA, said that on Friday, March 15, ABSA received a series of debit order instructions from FNB. This was part of the nightly interbank payment instructions and ABSA executed the files as required by the payment rules in South Africa. Some of these instructions seem to have been unauthorised.

“The FNB error has led to customer inconvenience and may be resulting in customers’ accounts being overdrawn. Customers must please note that the submission of unauthorised debit orders is a contravention of the rules of the Payment Association of South Africa,” Rautenbach said in the statement. Read more