In a world where airlines lose your luggage, one man couldn’t stand it anymore.
No, this isn’t a movie. In a real-life instance of the little guy challenging a giant corporation, Twitter user Hasan Syed has taken on British Airways by buying a promoted tweet to complain about his father’s lost luggage.
Syed, who uses the handle @HVSVN, said that he bought the tweet in the New York City and UK markets Monday night. He said he used Twitter’s self-serve ad platform to make the purchase. Syed declined to disclose how much the tweet cost.
British Airways did not respond to Syed’s promoted tweet at the time of this writing.
What do you think of Syed’s move? Would you buy a promoted tweet to call out a company? Tell us in the comments, below?