Man Buys Promoted Tweet to Complain About British Airways

 

In a world where airlines lose your luggage, one man couldn’t stand it anymore.

No, this isn’t a movie. In a real-life instance of the little guy challenging a giant corporation, Twitter user Hasan Syed has taken on British Airways by buying a promoted tweet to complain about his father’s lost luggage.

Syed, who uses the handle @HVSVN, said that he bought the tweet in the New York City and UK markets Monday night. He said he used Twitter’s self-serve ad platform to make the purchase. Syed declined to disclose how much the tweet cost.

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British Airways did not respond to Syed’s promoted tweet at the time of this writing.

What do you think of Syed’s move? Would you buy a promoted tweet to call out a company? Tell us in the comments, below?

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