As part of its global sustainability program, Coca-Cola has launched ‘2ndLives’, a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener, among others, and encouraging consumers to reuse and recycle plastic.
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When you #MeetSouthAfrica you’ll reconsider what you think you know.
Cape Town – A new ministry to take care of small business development, to be headed by Lindiwe Zulu, was announced by President Jacob Zuma on Sunday. “You will recall that we stated in the inaugural address that the economy will take centre stage,” he said. “The development of the small business sector is critical […]
True Religion clothing is made for and by people who don’t follow trends, they set them. It’s a full lifestyle brand with a range of denim offerings for men, women and children, plus knit and woven sportswear, accessories and fragrance. True Religion offers a wide range of styles in nearly every category and embraces the […]
The Brand Gap
Who is the greatest footballer of all time? Join two football greats, Pelé and Cristiano Ronaldo as they connect with fans in the Emirates A380 Onboard Lounge. Everyone has a favourite player, and in our new video fans meet theirs as they fly Emirates. Emirates is connecting fans with their passions in the run-up to […]
The 2014 FIFA World Cup™ in Brazil is approaching fast. The FIFA World Cup™ isn’t just about one country though, it truly is the World’s Cup! To celebrate fans of the greatest football event on Earth, FIFA & Coca-Cola are inviting the world to Brazil for this historic event. Young men and women from cities […]
It seems like it’s hard to find a new way to tell drivers to be more careful, but this ad from New Zealand manages to do just that. The public-service announcement, from NZ Transport Agency, dissects an accident by freezing the moment before impact. A man who pulled out of an intersection too fast pleads […]
The sequel to the uber-successful “Roller Babies” ad does just fine on its own.
Earth Hour, a World Wide Fund for Nature (WWF) initiative, started in Sydney, Australia, in 2007 when 2.2 million households turned off their lights for one hour to make a stand against climate change. Today, Earth Hour is so much more than simply switching off lights for an hour once a year. It’s a […]