Posts

FNB ordered to withdraw Steve ads

“The potential harm in the current matter lies in the possibility that children could interpret the advertising to effectively condone ridiculing anybody named Steve merely because of their name,” the authority said in a statement.

It said about 20 complaints were lodged against FNB’s ‘Steve’ campaign which was broadcast on radio and television, and printed on billboards.

The theme for the campaign focused on how people should ‘Un-Steve’ themselves by moving to FNB rather than “suffering the frustrations they currently endure.”

The complainants argued that the campaign was “insulting to any person named Steve as it portrays such people as idiots, boring and dull, which might cause such people to have self-esteem issues.”

They also complained that the campaign could result in children named Steve being bullied.

FNB submitted that the ‘un-Steve yourself’ campaign did not discriminate against people who are named ‘Steve’, ‘Stephen’ or ‘Steven’.

The bank said that although it was unfortunate that the campaign could cause potential harm to children called ‘Steve’, it could not be blamed for bullying as it was a “social concern on playgrounds.”

“Bullies will find any angle to expose, and it is an issue for the management of schools and parents to deal with it, and not an advertising regulator,” it said. – Sapa

What is Branding?

Your brand enables you to control how information is perceived and what impression it makes on your customers.

As the old saying goes, ‘First impressions always last’.
We believe that “You don’t get a second chance to make the first impression”, we believe you need to put your best foot forward.

Our brand solutions clearly stand out in the clutter of brands. Our team creates brands that break the rules and catch the audience’s attention by their unique creativity and skill.

Heart-Tugging Thai Ad Tells Epic Story in 3 Minutes


The spot weaves a story about kindness rewarded over the course of 30 years. While the tale could have been rendered maudlin, it instead receives a cinematic treatment that is genuinely affecting. Many commenters raved that the ad is “better than a Hollywood movie” and that it made them cry.

Man Buys Promoted Tweet to Complain About British Airways

 

In a world where airlines lose your luggage, one man couldn’t stand it anymore.

No, this isn’t a movie. In a real-life instance of the little guy challenging a giant corporation, Twitter user Hasan Syed has taken on British Airways by buying a promoted tweet to complain about his father’s lost luggage.

Syed, who uses the handle @HVSVN, said that he bought the tweet in the New York City and UK markets Monday night. He said he used Twitter’s self-serve ad platform to make the purchase. Syed declined to disclose how much the tweet cost.

BTMqyuJIUAAu7Av

 

British Airways did not respond to Syed’s promoted tweet at the time of this writing.

What do you think of Syed’s move? Would you buy a promoted tweet to call out a company? Tell us in the comments, below?

Source

Man Buys Promoted Tweet to Complain About British Airways

 

In a world where airlines lose your luggage, one man couldn’t stand it anymore.

No, this isn’t a movie. In a real-life instance of the little guy challenging a giant corporation, Twitter user Hasan Syed has taken on British Airways by buying a promoted tweet to complain about his father’s lost luggage.

Syed, who uses the handle @HVSVN, said that he bought the tweet in the New York City and UK markets Monday night. He said he used Twitter’s self-serve ad platform to make the purchase. Syed declined to disclose how much the tweet cost.

BTMqyuJIUAAu7Av

 

British Airways did not respond to Syed’s promoted tweet at the time of this writing.

What do you think of Syed’s move? Would you buy a promoted tweet to call out a company? Tell us in the comments, below?

Source

How Innovative Leaders Maintain Their Edge

This issue marks our second year collaborating with Forbes to rank the world’s most innovative companies based upon an innovation premium. Since last year’s inaugural list was published, we’re often asked: “Why are some companies able to create and sustain a high innovation premium while others don’t?” While still in the early stages of an in-depth analysis of high- versus low-innovation premium companies, our initial results show at least three key things that the innovative companies do to create and sustain an innovation premium.  How well companies leverage people, process, and philosophies (what we call the 3Ps) differentiates the best in class from the next in class when it comes to keeping innovation alive and delivering an innovation premium year after year. Read more

Surtee Group – Graphics

Surtee Group is a leading group of luxury clothing retail stores. We offer stylish, high quality, clothing and accessories, known internationally for our continuously impressive dedication to impeccable product and service standards.Our company values of quality, value, service, innovation and trust are not new – they are the principles on which our business was founded by the Surtee Brothers over half a century ago.

Read more