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Ferrari 458 Italia-Inspired Smartphone by Vertu

Vertu, a manufacturer of luxury cellular phones, has recently announced its newest product, the Ferrari 458 Italia-inspired smartphone. The said phone is called the Constellation Quest Ferrari.

Previously, this company has also released similar luxury car-inspired models such as the Ascent Ferrari GT and the Ascent Ferrari 60.

To give an authentic feel to the smartphone, the Vertu Constellation Quest Ferrari has a titanium battery cover on which appears the popular symbol of Cavallino Rempante in stainless steel. The Ferrari logo likewise appears on the front.

The phone also has handmade Ferrari Calf leather integrated with the design. The phone has been crafted in the very workshop where the interior parts of the inspiration car, the Ferrari GT, are made. Likewise, the phone is encased in a special leather slip covering which not only serves as a protection for the device, but also echoes the design of the iconic vehicle.

Beyond the design, the Constellation Quest Ferrari also carries an analog clock that is inspired by Rev Counter. True Ferrari enthusiasts will also appreciate the stream of updates from Ferrari, including information on events as well as other significant announcements.

Marlbro Evolution

Imagine yourself as a major sponsor of the most well know Formula 1 racing team. Your identity and brand is intertwined with the race team and to some extent Formula 1 itself. You are in negotiations to financially sponsor this race team for the next five years and you are willing to pay about $2 billion a year to do so.

Unfortunately for you, the many countries where the team race has passed a ban on cigarette advertising and your company manufactures and globally markets cigarettes. Obviously, Formula One qualifies as a cross-border cultural and sporting event, but you go forward with your sponsorship anyway. And you state that the team’s Ferraris would simply not carry your brand’s logo where there was this ban in place.

This is exactly what has been happening with Marlboro. They’ve spent a ton of money to sponsor Ferrari’s Formula 1 team without being able to brand the cars under this sponsorship. Basically, the Ferrari’s appear to have no major sponsorship when raced in these countries.

The paint job features a predominately red car with a number of associate sponsor logos; Shell Gasoline, Ferrari itself, Bridgestone and a few others.

The most striking aspect of this design and the subject of this article is a red, black and white barcode-like design on the canopy of the vehicle, as well as on the uniforms of drivers Fernando Alonso and Felipa Massa. Up close it just looks like a cool aesthetic touch but from a distance and possibly even more clearly when moving 200 mph it appears to resemble the packaging of the cigarette manufacturer.

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