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FNB ordered to withdraw Steve ads

“The potential harm in the current matter lies in the possibility that children could interpret the advertising to effectively condone ridiculing anybody named Steve merely because of their name,” the authority said in a statement.

It said about 20 complaints were lodged against FNB’s ‘Steve’ campaign which was broadcast on radio and television, and printed on billboards.

The theme for the campaign focused on how people should ‘Un-Steve’ themselves by moving to FNB rather than “suffering the frustrations they currently endure.”

The complainants argued that the campaign was “insulting to any person named Steve as it portrays such people as idiots, boring and dull, which might cause such people to have self-esteem issues.”

They also complained that the campaign could result in children named Steve being bullied.

FNB submitted that the ‘un-Steve yourself’ campaign did not discriminate against people who are named ‘Steve’, ‘Stephen’ or ‘Steven’.

The bank said that although it was unfortunate that the campaign could cause potential harm to children called ‘Steve’, it could not be blamed for bullying as it was a “social concern on playgrounds.”

“Bullies will find any angle to expose, and it is an issue for the management of schools and parents to deal with it, and not an advertising regulator,” it said. – Sapa

Unauthorised FNB debit orders caused inconvenience – Absa

Absa says it is working with FNB to minimise impact to ABSA customers.

Author: Jeanette Clark|
19 March 2013 15:12

PRETORIA: ABSA has issued a statement to say that the debit order problems that inconvenienced its clients over the weekend were due to an unauthorised debit order instruction from FNB.

In the statement Arrie Rautenbach, head of retail markets for ABSA, said that on Friday, March 15, ABSA received a series of debit order instructions from FNB. This was part of the nightly interbank payment instructions and ABSA executed the files as required by the payment rules in South Africa. Some of these instructions seem to have been unauthorised.

“The FNB error has led to customer inconvenience and may be resulting in customers’ accounts being overdrawn. Customers must please note that the submission of unauthorised debit orders is a contravention of the rules of the Payment Association of South Africa,” Rautenbach said in the statement. Read more