Posts

What is Branding?

Your brand enables you to control how information is perceived and what impression it makes on your customers.

As the old saying goes, ‘First impressions always last’.
We believe that “You don’t get a second chance to make the first impression”, we believe you need to put your best foot forward.

Our brand solutions clearly stand out in the clutter of brands. Our team creates brands that break the rules and catch the audience’s attention by their unique creativity and skill.

Better than free

free-photos_3389_1.jpgHow do you compete with free? How does a wedding photographer or a travel agent—someone who used to make a good living performing a task that was hard to do without them—compete against ubiquitous free alternatives?

There’s only one way: Sell something better than free.

Make a product or provide a service that’s worth paying for.

You don’t need a better way to talk about what you do, or a better gimmick, or a better social media strategy. In fact, you need to reinvent and rebuild what you make for a new reality, a reality where paying for something is an intentional act of buying something way better than the free alternative.

I’m sorry if this seems obvious. It’s apparently not obvious to all the frustrated people I encounter who are still trying to sell the old thing in a new market.

Yaseen Theba

5 Online Marketing Strategies for a Tight Budget

internet-marketingMarrketing departments, you’re also competing with social media and a multitude of other distractions for the attention of your prospects.

But that doesn’t mean your marketing efforts have to cost a ton of money or be overly dramatic in order to stand out from the crowd. Here are five creative and inexpensive ways to market your business in a digital world:

1. Get endorsed by a local celebrity.
Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

Who exactly are local celebrities? These are people your local paper is writing about — perhaps an “unsung hero” such as a teacher or a resident who’s doing something positive and newsworthy. Since they’re in your neighborhood, these people should be relatively easy to locate and contact by phone or e-mail. Let them know you’d like to send them a gift, namely your product or service.

The only catch: you’d like to follow up with them in a few days to get their honest feedback. Their responses can make for useful blog or marketing content. Read more

5 Online Marketing Strategies for a Tight Budget

internet-marketingMarrketing departments, you’re also competing with social media and a multitude of other distractions for the attention of your prospects.

But that doesn’t mean your marketing efforts have to cost a ton of money or be overly dramatic in order to stand out from the crowd. Here are five creative and inexpensive ways to market your business in a digital world:

1. Get endorsed by a local celebrity.
Many business owners dream of having their product or service endorsed by a global celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.

Who exactly are local celebrities? These are people your local paper is writing about — perhaps an “unsung hero” such as a teacher or a resident who’s doing something positive and newsworthy. Since they’re in your neighborhood, these people should be relatively easy to locate and contact by phone or e-mail. Let them know you’d like to send them a gift, namely your product or service.

The only catch: you’d like to follow up with them in a few days to get their honest feedback. Their responses can make for useful blog or marketing content. Read more

Moving Beyond Social: Emotional Media To Power The Warped Tour

Possibly the most fascinating aspect of the Internet is that we’ve likely only scratched the surface of what can be done with the medium. The Web we know today will not be the Web we know in ten years, or even five.

Los Angeles-based animation and media tech company Divide Nine has put imaginations together to speculate what the next generation of the Internet might look like.

Divide Nine co-founders and husband-wife team Krishna and Lisa Gopala founded their studio in 2008 with the idea that everything they create must entertain, captivate, and inspire. They want to emotionally engage global audiences — through feature animation, mobile games, and social technology platforms. Their company is also centered on giving back to society. Read more

3 Ways to Promote Your Brand Without Facebook

3 Ways to Promote Your Brand Without Facebook

Facebook is slowly but surely adjusting its algorithm to require brands to pay for exposure to their own fans.

Recently, a blog post from Weber Shandwick mentioned that a Facebook vice president had announced that the free ride for brands is over. Frustrated by the lack of reach Facebook was allowing on the Dallas Mavericks Facebook page, owner Mark Cuban tweeted that he was looking for another alternative for the popular giant. Read more

3 Surprising Ways to Find New Clients

3 Surprising Ways to Find New ClientsPeople tell me the weirdest stories. Some are tales of drunken escapades, brushes with law enforcement or photos inadvertently distributed on the internet. Others are more surprising: They star astonishingly sober folks hellbent on playing by their own business rules. One of my favorite themes of the second group: People who employ unconventional methods for connecting with new customers. Get ready to put their oddball antics to work for your business.